all new

classic denim

Rugged Performance. Classic Style

SHOP CLASSIC
People in a vehicle speak with a man wearing a button-up shirt outdoors beside a fence Man wearing a green button-down shirt and mesh-back cap leaning against a ranch fence outdoors

LONE STAR BEER X PONCHO

LIMITED EDITION HATS & TEES

SHOP THE COLLECTION

MADE FOR IT

SHOP THE SHIRTS

Outfit any undertaking

Flannel

Man in red flannel

Denim

Man in blue denim shirt

The Original

man holding fly rod on beach in the 12 weight shirt

Western

man tightening work gloves while wearing black shirt

Field Polos

man wearing the farm to market performance polo

Ultra-Lite

Man in white and gray plaid shirt

Camo

man leaning on fence wearing south texas camo shirt

GAME DAY

man holding football with red texas tech embroidered shirt

TUFF-THREAD

Man wearing a tan shirt and black cap working with a power tool on a wooden beam, dust flying around

Corduroy

Man in green shirt rolling up sleeve

Hoodies

Mann in orange hoodie on a boat

Kids

Boy in blue shirt sitting on fence

TEES

man Wearing headed west tee getting in utv

Hats

White hat with logo close up

BEST SELLERS

The Blue Goose shirt in a dark blue plaid pattern with buttoned chest pockets and long sleeves. Man catches fish wearing Blue Goose flannel shirt
dark blue plaid fabric pattern with intersecting lines
BEST SELLER

Flannel

The Blue Goose

$89.95
$89.95
The Cotulla relaxed fit outdoor shirt with button-up front and dual chest pockets in earthy brown tones Man wearing The Cotulla shirt and cowboy hat working with wire fencing in an outdoor rustic setting
BEST SELLER

Western Denim

The Cotulla

$109.95
$109.95
product photo of the dinner bell polo front man with beverage wearing blue polo shirt
BEST SELLER

Pima Cotton Polo

The Dinner Bell

$84.95
$84.95
The Piedras Negras black button up shirt with long sleeves and dual chest pockets closeup man with black pearl snap shirt
BEST SELLER

Western

The Piedras Negras

$94.95
$94.95
Product photo of The Snowcat Poncho shirt Man wearing The Snowcat plaid shirt while fly fishing outdoors
Close-up of a white fabric with light gray and blue plaid pattern
BEST SELLER

Flannel

The Snowcat

$89.95
$89.95
The Banded Duck in Reedline Camo, a long-sleeve outdoor shirt Man wearing The Banded Duck shirt blending into tall grass during outdoor activity at dusk
Close-up of a textured fabric pattern resembling dried grass and twigs in earthy tones of brown and green.
Tuff-Thread

Tuff-Thread

The Banded Duck

$119.95
$119.95
product photo Front of the bonito shirt The Bonito light blue patterned button shirt worn outdoors among leafy greenery
Close-up of light blue fabric with a small yellow and black ink stain or print detail
BEST SELLER

Western

The Bonito

$89.95
$89.95
Product photo The Gunnison front Man fishing on river wearing The Gunnison outdoors shirt
BEST SELLER

The Original

The Gunnison

$94.95
$94.95
The Ventura shirt in muted green with button closures and two flap chest pockets, laid flat. man holding beverage wearing green pearl snap denim shirt
BEST SELLER

Western Denim

The Ventura

$109.95
$109.95
Product photo of The Abaco Poncho shirt man shooting pool wearing the abaco shirt
White fabric with dark blue grid pattern
BEST SELLER

Ultra-Lite

The Abaco

$89.95
$89.95

The Original

Everything you need. Nothing you don’t.

Blue button-up long sleeve shirt with two front pockets and a small logo tag on the chest pocket
  • Sunglasses Holder

    We looked on the bright side and added a place for your shades.

  • When it’s time to roll up your sleeves, they should stay rolled-up.

  • Our sun protection is inherent to the fabric, so you can keep the sun feeling 93-million miles away.

  • Fits like your favorite shirt, not a parachute. We make all our shirts in slim and regular to make sure you feel comfortable with your fit.

  • No more scratching your lenses when you’re out on the water. Conveniently tucked on the inside of every Poncho Shirt.

  • Keeps you comfortable in places that aren't. Our shirts are also odor-resistant and wrinkle-free so you can wear it for days and no one will suspect a thing.

  • A zippered pocket that’s perfect for stashing away lures, phones, or whatever else you want out of sight, but close at hand.

  • Hidden salt-proof magnets allow for easy, one-handed access while keeping everything in its place. (Do not wear with pacemakers.)

  • Remarkably soft to the touch, breathable, and fast drying. With just the right amount of stretch.

  • As soft as cotton but dries 10x faster so you won’t be drenched in sweat when you’re out doing your thing.

Shop the Original Poncho Shirt Guide

Poncho Ambassadors

Evan Felker

Man wearing a white cowboy hat and light blue shirt playing an acoustic guitar and singing into a microphone on stage

José Vitor Leme

Man wearing a black western shirt and black cowboy hat leaning on metal fence in a livestock pen outdoors

Colt McCoy

Smiling man in a light button shirt and cap holding a football in a leafy garden

Willie Robertson

Bearded man in a green shirt holds a fish aboard a boat on a lake under cloudy skies

Dustin Huff

Man wearing a plaid button-up shirt and camouflage cap steering a boat on the ocean at sunset

Matt Pittman

Man wearing an orange cap and denim shirt holding a bowl of soup outdoors near a lake and off-road vehicle

Jesse Griffiths

Bearded man in a white shirt and green cap squeezing lime over grilled shrimp on a plate outdoors

Evan Leroy

Man wearing a patterned button-up shirt and a navy blue baseball cap smiling against a blue background

Dusty Burson

Man and child wearing cowboy hats and western shirts standing outdoors on a gravel path near trees and vehicles.

Josh Crumpton

Smiling man wearing a patterned outdoor shirt and matching cap with trees in the background.

OFFICIALLY LICENSED

NEW GAME DAY SHIRTS

SHOP GAME DAY

LATEST RELEASES

Man wearing "The Albany" shirt with nature-inspired pattern and matching cap, smiling inside a vehicle window.
Man wearing "The Albany" shirt with nature-inspired pattern and matching cap, smiling inside a vehicle window.
front of the deep in the heart hat back of the deep in the heart hat
Conservation Collab

Performance Rope Hat

The Deep in the Heart Hat

$29.95
$29.95
Back view of The Deep In The Heart T-Shirt in green with a white outline map of Texas and the word Poncho. Green short-sleeve shirt with a small animal paw print design on the chest, titled The Deep In The Heart T-Shirt
Conservation Collab

The Deep In The Heart T-Shirt

$29.95
$29.95
The Rusty Saw plaid long sleeve shirt in earthy brown and black tones The Rusty Saw plaid shirt with buttoned chest pockets and Poncho Outdoors label
Close-up of fabric with a brown, black, and red plaid pattern suitable for shirts outdoors.
NEW

Flannel

The Rusty Saw

$89.95
$89.95
Dark green checkered long-sleeve shirt with button-up front and two chest pockets, The Acadia design. Close-up of The Acadia green plaid shirt with buttoned chest pockets and Poncho Outdoors label detail.
Close-up of dark gray plaid fabric with a subtle woven check pattern
NEW

Flannel

The Acadia

$89.95
$89.95
The Monteagle rugged brown button-up shirt with chest pockets The Monteagle brown button-up shirt with a structured collar and utility chest pockets
NEW

Classic Denim

The Monteagle

$109.95
$109.95
The Hot Sauce plaid shirt in warm rust tones with a button front and chest pockets The Hot Sauce rust plaid shirt with button front chest pockets and rolled sleeve detail
Close-up of a brown plaid fabric with intersecting lines creating a classic checkered pattern.
NEW

Flannel

The Hot Sauce

$89.95
$89.95
The Gloucester dark plaid long sleeve shirt with button front and two chest pockets The Gloucester dark plaid shirt worn by a man outdoors beside a forest stream
Dark fabric with subtle plaid pattern featuring thin brown and gray lines in a soft woven texture
NEW

Flannel

The Gloucester

$89.95
$89.95
Light blue plaid button-up shirt with long sleeves and chest pockets Light blue plaid button-up shirt with snap buttons and chest pockets
Light blue plaid pattern with intersecting lines on fabric texture
NEW

Western Flannel

The Cannon Beach

$89.95
$89.95
product photo of the blacksburg shirt front The Blacksburg shirt with chest pockets worn by a bearded man inside a vehicle
NEW

Classic Denim

The Blacksburg

$109.95
$109.95
The Mentone long-sleeve shirt in muted green with button closures and dual chest pockets for outdoors use Man wearing The Mentone shirt and sunglasses fly fishing at dusk by a river with mountains and trees in the background
NEW

Classic Denim

The Mentone

$109.95
$109.95
The Fog Horn blue plaid long sleeve shirt with button front and chest pockets The Fog Horn plaid shirt worn outdoors while enjoying a grilled seafood meal at a picnic table
Close-up of a fabric with a light blue and gray plaid pattern on a white background.
NEW

Flannel

The Fog Horn

$89.95
$89.95
The Codfather green plaid long sleeve shirt by Poncho Outdoors The Codfather plaid shirt worn by a man carrying a crate of oysters outdoors
Pattern of vertical and horizontal gray and blue stripes forming a classic plaid design on a dark blue background
NEW

Flannel

The Codfather

$89.95
$89.95
Product photo The Grey Beard front The Grey Beard wearing a dark plaid shirt and holding a cap beside a crate of oysters
Dark fabric with subtle plaid pattern featuring thin brown and gray lines in a soft woven texture
NEW

Western Flannel

The Grey Beard

$89.95
$89.95
Light blue and pink plaid button-up shirt called The Pacific City with chest pockets and long sleeves Close-up of a soft plaid button-up shirt in pastel blue and pink tones called The Pacific City, highlighting snap pockets.
Soft fabric with red and blue plaid pattern
NEW

Western Flannel

The Pacific City

$89.95
$89.95
The Sturgeon navy plaid long sleeve button down shirt displayed against a dark background The Sturgeon navy plaid button-up shirt with chest pockets and Poncho label
Dark blue and gray plaid pattern with intersecting vertical and horizontal stripes creating a grid design.
NEW

Flannel

The Sturgeon

$89.95
$89.95
Man in black shirt roping Man in black shirt roping

About Poncho

Inspired by out there

We couldn’t find a shirt that fit our expectations, so we decided to make our own. Made for spending all day in the places we love, we built this thing from the ground up.

Our Story

FIND YOUR NEW GO-TO

THE PONCHO SHIRT GUIDE

Pale blue short-sleeve button-down shirt with a collared neckline and two flap chest pockets

The Original

The Original Poncho performance shirt. Crafted from our signature lightweight fabric with everything you need and nothing you don't

Short-sleeve black button-up shirt with subtle dark floral pattern and two chest pockets

Western

Our signature performance fabric meets classic western design, pairing lightweight comfort and breathability with pearl snaps and timeless details.

Simple navy blue short-sleeve button-up shirt with a chest pocket and a classic collar design.

Ultra-Lite

Made from our signature performance fabric, this streamlined shirt delivers lightweight comfort, breathability, and everything you need for long days outdoors.

Olive green long-sleeve outdoor shirt with buttoned chest pockets and roll-up sleeve tabs.

Tuff-Thread

Our performance shirt upgraded with Tuff-Thread ripstop fabric for enhanced durability and all-day comfort.

Blue short-sleeve polo shirt with a chest pocket and three-button placket laid flat on a white background

Field Polos

Available in ultra-premium Poncho Pima Cotton for broken-in comfort or lightweight Performance Fabric for cool, quick-drying performance.

Light blue long-sleeve denim shirt with buttoned chest pockets and a collar, laid flat on a white background.

Denim

Performance-grade denim that's soft, never stiff, with a touch of stretch for all-day comfort. Complete with pearl snaps and timeless western details.

Light green long-sleeve hooded shirt with a chest pocket and subtle branding on the pocket and inside collar.

Performance Hoodie

The Performance Hoodie is built from our recycled poly-cotton performance fabric, delivering quick-drying comfort, odor resistance, UV protection, and stretch for all-day wear.

Long-sleeve gray and white plaid button-up shirt with two chest pockets and a collar, laid flat.

Flannel

Medium-weight, super soft, and 4-way stretch for all-day action. Available in Original and Western styles.

Brown long-sleeve button-up shirt with two chest pockets and a button-down collar on a white background

Corduroy

Ultra soft, durable, and surprisingly stretchy, this pearl snap is a workhorse.

Short-sleeve button-up shirt with green and brown camouflage pattern and two front chest pockets

Kids

The same Poncho fabric and look, just smaller.

Performance that demands attention

Texas Monthly logo with stylized serif font in a cream color on a transparent background
Gear Patrol logo with bold, uppercase lettering in a simple, strong font on a light background.
Large beige serif letters "WSJ" on a dark background, representing the Wall Street Journal logo.
White lowercase text reading "austin monthly" on a light beige background with a minimalist design style.

@poncho_outdoors

  • Free Shipping & Returns
  • Free Exchanges
  • Backed by the Poncho Promise

Game Day Legends

Colt McCoy

Smiling man in a white button-down shirt holding a football outdoors against a city skyline

Sam Ehlinger

Man in an orange button down shirt reaching toward a football under a blue sky outdoors

Ben Watson

Man wearing a red button-up shirt holding a football outdoors in a grassy field

RC Slocum

Smiling older man in a maroon A&M shirt holding an American football in a memorabilia-filled room

Steve Spurrier

Older man in a blue button-down shirt holding a football at a desk in a sports memorabilia office

Matt Flynn

Smiling man in a purple button-down shirt and cap holding a football outdoors by a lake

Jacob Hester

Man in a purple shirt holding a football inside a sports radio studio

Jordan Travis

Smiling man in a burgundy short-sleeve button shirt raising his hand outdoors

Sam Bradford

Man in a red button-up shirt holding a football outdoors near trees

Greg McElroy

Smiling man in a red button up shirt and dark cap pointing to an embroidered letter A outdoors

Tahj Brooks

Man in a red button-up shirt pointing to a Texas Tech logo while holding an American football

Joel Klatt

Man wearing a black button-up shirt and cap, holding a football outdoors

Jarrett Stidham

Man smiling outdoors while holding a football and wearing a navy button-up shirt with chest pockets

Phillip Fulmer

Smiling man in an orange shirt holding a football and pen in front of sports memorabilia shelves

Max Duggan

Smiling man in a purple shirt holding a red ball inside an indoor training facility

Kelvin Beachum

Man in a light blue button-up shirt and sunglasses stands beside a cactus under a stucco arch

Chip Gaines

Smiling man in a green button-up shirt holding a baseball and green baseball glove on a bench