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Editors' Choice Award

There are no superfluous pockets, loops, or Velcro appendages to be found on Poncho shirts, a new line of technical apparel developed by former professional fly-fishing guide Clay Spencer, who grew up in Texas. Available in a variety of fits (incl...

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Poncho Launches to Disrupt Fishing Apparel Industry

a company born out of a passion for wildlife and wild places, announced its official launch with a promise to make the world’s best fishing apparel, starting with a fishing shirt. Poncho’s founder, Clay Spencer, a former Alaskan fly-fishing guide,...

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Get to Know: Poncho Outdoors

Remember back in the 2000s when the Columbia PFG shirts were all the rage? The button up fishing shirts with a million pockets in pastel colors… They were somewhat innovative for their time, but they were really ill fitting and made out of some ...

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