Austin, TX – [December 11, 2025] – Poncho Outdoors, the Texas-based apparel brand known for premium outdoor-ready performance men's shirts, has partnered with legendary Western hatmaker Resistol to launch a nine-piece capsule collection designed to honor the grit, craftsmanship, and heritage shared between the Western and outdoor lifestyles.

The collection, featuring six Poncho shirts and three Resistol hats, blends the rugged functionality of outdoor gear with the timeless style and authenticity of Western wear. The collaboration is available for a limited time on PonchoOutdoors.com and Resistol.com.

A Collaboration Rooted in Shared Values

“The heart behind this partnership was to create a capsule of hats and shirts that celebrates the shared spirit between the Western and outdoor world,” said Poncho brand manager Jacob Cervantes. “Whether you're riding, fishing, working the land, or exploring it, both worlds value grit, craftsmanship, and a deep respect for the outdoors. This collection is our way of showing that connection; different lifestyles, one heartbeat.”

The Limited-Edition Hat Lineup

• The Trail Boss – Straw Hat | MSRP: $180.00
• The Head Honcho – Felt Hat | MSRP: $350.00
• The Waterman – Palm Leaf Hat | MSRP: $90.00

These styles were crafted to pair seamlessly with Poncho’s performance-driven fabrics and modern Western silhouettes. Each hat contains thoughtfully placed co-branded elements.

The Poncho Outdoors Shirt Collection

• The Lariat – Long Sleeve Western | MSRP: $99.95
• The Tip of the Hat – Short Sleeve Western | MSRP: $89.95
• The Saddle Bronc – Long Sleeve Western | MSRP: $94.95
• The 40X – Short Sleeve Western | MSRP: $84.95
• The Ridge Top – Long Sleeve Original | MSRP: $94.95
• The Cut Bank – Short Sleeve Original | MSRP: $84.95

Each shirt features Poncho’s signature blend of durability, stretch, and comfort; designed for long days at the ranch, in the field, or on the water. Each shirt contains thoughtfully placed co-branded elements.

About Poncho Outdoors

Poncho Outdoors creates high-quality, performance-driven shirts designed for comfort and durability with everything you need and nothing you don’t. Inspired by the wild places that feel like home, Poncho blends modern materials with a respect for the outdoors and the people who live closest to it.

About Resistol

Resistol has been handcrafting premium Western hats for nearly 100 years. Built with unmatched craftsmanship and authenticity, Resistol remains one of the most trusted names in Western headwear, from rodeo arenas to ranches across America.

Press Contact

Turner Suhler
Poncho Outdoors
Turner@ponchooutdoors.com