Out Story
Who We Are.

Poncho was created to do things differently

Somewhere along the way, someone decided that fishing shirts should fit like trash bags. They put too much stuff on them and in them. Everyone else followed. We wanted to be different. And better. So we set out on a journey to make our own. Breathable, lightweight and simple. No cargo-short pockets on your chest. No velcro. And no jamming every size person into a single fit. Just a high quality shirt. That fits. In every way. Oh, and we decided to change the way fishing shirts are sold so that we can offer the best product, to all people, at all times, at a remarkable value.

Poncho

Hello Worlds

Poncho is also a nod to what matters most to us – wildlife and wild places. St. Francisco, nicknamed “Poncho,”

Poncho

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Poncho is also a nod to what matters most to us – wildlife and wild places. St. Francisco, nicknamed “Poncho,”

Our name

We’re Poncho because we’re making simple gear that works. No frills. No gimmicks.

Poncho is also a nod to what matters most to us – wildlife and wild places. St. Francisco, nicknamed “Poncho,” is the patron saint of animals and ecology. He was also a notorious party animal. He eventually cleaned up his act and fell in love with the outdoors and animals - of the non-partying type. He doesn’t get much credit these days, but we think of him as the original conservationist. He loved animals and the outdoors so much that he devoted his life to protecting them. Not bad. We hope we can do the same. After the party ends.

Expand wildlife and and wild places.

It’s a big idea that doesn’t belong to us. And that’s the whole point. None of it belongs to us. To any of us. We belong to it – one interconnected system that could use a little help from the people who know it best and love it most. All of us.

Our partner mill achieved the rigorous Bluesign environmental standard. Poncho fabric consumes dramatically less water and uses only non-toxic dyes
Our fabric is expensive, but highly durable. The Poncho shirt supports our philosophy of buying fewer, better things to reduce environmental impact and reduce waste
We’ll never use our support of conservation as a means to sell you more product. We’re focused on conservation because we care. Look for more to come soon

Our Future

Today, we make one thing. Someday, we might make another thing. If we do, you can be sure we’ll make it as well as we made this shirt, that it will be obsessively designed, and built to last. We’ll put a little bit of this shirt into everything we make and everything we do – so you know that it fits, in every way.