250 years in the making

THE '76 SERIES

SHOP USA SHIRTS

make his father's day

GIFTS FOR DAD

SHOP SHIRTS FOR DAD

Outfit any undertaking

The Original

man holding fly rod on beach in the 12 weight shirt

Western

man tightening work gloves while wearing black shirt

Field Polo

Ultra-Lite

Denim

TUFF-THREAD

Flannel

Corduroy

Hoodie/Crew

Kids

HATS & TEES

BEST SELLERS

black, Pearl snap, short sleeve flat lay photo

BEST SELLER

Western

The Bandera

$84.95

product photo of the dinner bell polo front

man with beverage wearing blue polo shirt

BEST SELLER

Field Polo

The Dinner Bell

$84.95

The Original

The Clinch Knot

$84.95

Product photo of The Copano Poncho shirt

man sitting in chair on river in blue microcheck shirt

BEST SELLER

Ultra-Lite

The Copano

$79.95

product photo front of the dogtooth shirt

NEW

Western

The Dogtooth

$84.95

man smiling with blue floral short sleeve shirt

BEST SELLER

Western

The Bonito

$89.95

BEST SELLER

Ultra-Lite

The Smoke Stack

$79.95

Product photo of the Evergreen Poncho shirt

man looking over high alpine lake in green pearl snap

BEST SELLER

Western

The Evergreen

$84.95

Photo of man with blue microcheck short sleeve shirt standing on dock with a fly box in his hands

BEST SELLER

Western

The Padre

$84.95

BEST SELLER

The Original

The Burnt End

$84.95

Sunglasses Holder

We looked on the bright side and added a place for your shades.
Secure Sleeves

When it’s time to roll up your sleeves, they should stay rolled-up.
UPF 50 Sun Protection

Our sun protection is inherent to the fabric, so you can keep the sun feeling 93-million miles away.
Slim & Regular Fit

Fits like your favorite shirt, not a parachute. We make all our shirts in slim and regular to make sure you feel comfortable with your fit.
Built-In Lens Cloth

No more scratching your lenses when you’re out on the water. Conveniently tucked on the inside of every Poncho Shirt.
Breathable & Lightweight

Keeps you comfortable in places that aren't. Our shirts are also odor-resistant and wrinkle-free so you can wear it for days and no one will suspect a thing.
Hidden Pocket

A zippered pocket that’s perfect for stashing away lures, phones, or whatever else you want out of sight, but close at hand.
Magnetic Pockets

Hidden salt-proof magnets allow for easy, one-handed access while keeping everything in its place. (Do not wear with pacemakers.)
Proprietary Fabric

Remarkably soft to the touch, breathable, and fast drying. With just the right amount of stretch.
Quick-Drying

As soft as cotton but dries 10x faster so you won’t be drenched in sweat when you’re out doing your thing.

Shop the Original Poncho Shirt Guide

LATEST RELEASES

NEW

Western

The Home Sweet Home

$84.95

NEW

The Original

The Crew Cab

$84.95

man wearing the old glory grilling steaks

NEW

Western

The Old Glory

$84.95

NEW

Ultra-Lite

The Grill Master

$79.95

Man sand skiing wearing the uncle sam shirt

NEW

Ultra-Lite

The Uncle Sam

$79.95

NEW

Ultra-Lite

The Open Flame

$89.95

Product photo The Land of The Free front

Flyover photo of The Land of The Free shirt

NEW

Western

The Land Of The Free

$94.95

NEW

Western

The 1776

$94.95

Man sitting at a bar wearing The Full Throttle Shirt

limited edition

Denim

The Full Throttle

$109.95

man wearing the two step shirt holding pool cue

NEW

Western

The 2 Step

$94.95

man in dune buggy wearing the liberty bell shirt

NEW

Western

The Liberty Bell

$89.95

NEW

Ultra-Lite

The Bow To The King

$79.95

NEW

The Original

The End Game

$84.95

Product photo of the charlotte harbor shirt front

man fishing wearing the charlotte harbor shirt

NEW

The Original

The Charlotte Harbor

$84.95

NEW

The Original

The 10 Weight

$84.95

BOW TO THE KING

THE TARPON COLLECTION

NEW SHIRTS

About Poncho

Inspired by out there

We couldn’t find a shirt that fit our expectations, so we decided to make our own. Made for spending all day in the places we love, we built this thing from the ground up.

Our Story

The Original

The Original Poncho performance shirt. Crafted from our signature lightweight fabric with everything you need and nothing you don't

Western

Our signature performance fabric meets classic western design, pairing lightweight comfort and breathability with pearl snaps and timeless details.

Ultra-Lite

Made from our signature performance fabric, this streamlined shirt delivers lightweight comfort, breathability, and everything you need for long days outdoors.

Tuff-Thread

Our performance shirt upgraded with Tuff-Thread ripstop fabric for enhanced durability and all-day comfort.

Field Polos

Soft, durable, and broken-in from day one. Made with ultra-premium Poncho Pima Cotton and built for the country, not the clubhouse.

Denim

Performance-grade denim that's soft, never stiff, with a touch of stretch for all-day comfort. Complete with pearl snaps and timeless western details.

Performance Hoodie

The Performance Hoodie is built from our recycled poly-cotton performance fabric, delivering quick-drying comfort, odor resistance, UV protection, and stretch for all-day wear.