The catastrophic flooding in the Texas Hill country claimed homes, memories, and far too many lives, including those of young campers at Camp Mystic, attended by so many in our Poncho community.

On July 17th, 2025, we donated 100% of sales from our Hill Country Collection to support those affected by the floods. With the help of our customers, we raised $412,317 for the Kerr County Relief Fund.

We were blown away by the support and deeply grateful to those who bought a Hill Country Collection shirt. To have a community that responds quickly to those in need is a truly a blessing.