José Vitor Leme

Man in a cowboy hat and dark shirt grips a rope beside a fence at sunset Man in a cowboy hat and dark shirt grips a rope beside a fence at sunset

Commonly referred to as “The Machine from Brazil” in the PBR, José has established himself as arguably the best bull rider of all time. From Brazil to his current home in the Lone Star State - Jose has dominated the Professional Bull Riding scene. 3X World Champion and highest-scoring ride in PBR history (98.75).

On top of being one of the best in the sport, Jose is a true family man. A great husband, father, and we are now proud to call him a friend. His dedication and passion for the sport are everything we respect, and we couldn’t be more excited to welcome him to the Poncho Team!

Man in a black cowboy hat and Poncho shirt standing beside a livestock pen with ropes and boots
Adult and child wearing cowboy hats and white shirts beside metal livestock pens outdoors
Performer in a black and neon green fringed outfit raises a fist in a dirt arena before a cheering crowd

Follow José on Instagram

Other Ambassadors

Colt McCoy

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Willie Robertson

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Dustin Huff

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Jesse Griffiths

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Dusty Burson

A man holding a young boy, both wearing cowboy hats and shirts, standing outdoors on a dirt path near trees and red trailers.

Matt Pittman

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Evan Felker

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Evan Leroy

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Josh Crumpton

Smiling man wearing a patterned outdoor shirt and matching cap with trees in the background.