Our performance denim is remarkably soft and never stiff. Whether you’re working, riding, or casting, it’ll hold its own and then some. With built-in stretch for added mobility, and a broken-in feel that holds its own in any season or terrain, it being soft is the only soft thing about it.
Explore Other Styles
Style Guide
- Soft, worn-in feel
- Built-in stretch
- Built-in lens cloth
- Durable, reinforced stitching
- Simplified design (no zipper pocket or back vent)
- Traditional pocket closures (no magnetic pockets)
- 99% Cotton
- 1% Spandex
We stand by all our shirts, so if you aren’t 100% satisfied with yours, we’ll make it right.
Return any shirt within 6 months of purchase for a full refund. Returns after 6 months will receive a Poncho gift card. And there’s no time limit for exchanges.
Plus, all Poncho shirts ship free of charge, so go ahead and get that new lure you’ve had your eye on.

WILDLY COMFORTABLE
This western-inspired performance denim is remarkably soft and never stiff. With built-in stretch for added mobility, and a broken-in feel that holds its own in any season or terrain, it being soft is the only soft thing about it.
Wears in, not out.

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Medium weight, broken-in feel with a touch of stretch. 99% ultra-soft brushed cotton, 1% spandex.
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Each denim shirt has a built-in spot for your shades so you’ll never forget where you put ‘em.
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Conveniently tucked into the flap of every denim shirt so you’ll always have a great view.
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We’re keeping this one simple — no zippered pocket or back vent for a casually comfortable look.
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Button closures on the placket, pockets, and two on each cuff for adjustable sizing.


























































